RHI Magnesita’s Corporate Strategy 2035 sets a clear direction for the company’s next phase of sustainable growth. Building on our strong foundations and a decade of industry leadership, the strategy reflects how we will continue creating value for our customers, shareholders, employees, and partners in a rapidly changing global environment.
Our ambition is clear: to strengthen our position as the global leader in heat management while expanding the value we create through innovation, operational excellence and sustainability.
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Portfolio enhancement
Driving customer-focused solutions through strong optimization and diversification of our portfolio, expanding into attractive market segments, and developing innovative products and solutions that help our customers succeed.
Portfolio enhancement – in practice:
- 4PRO is a new form of interaction with customers and an innovative solution to the contemporary challenges of the industry and society.
- Our close partnership with Polytec aims at shaping the future by adding robotics capabilities to our Advanced Technologies offering.
- Alumina-Silica Bricks Portfolio Harmonization: Enabling greater sourcing flexibility, consistent specifications, and aligned production standards across regions.
- The acquisition of Resco Group increased local-for-local production capacities and strengthened customer focus in the North American market.
- The opening a regional head office in Dubai reflects RHIM’s commitment to being closer to our customers and strengthening collaboration across the region of Middle East, Türkiye and Africa (META).
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Performance excellence
Boosting productivity through operational excellence, digital transformation, and an optimized global production network, ensuring we remain competitive while delivering long-term profitable growth.
Performance excellence – in practice:
- Our Raw Material Strategy is central to strengthen RHIM’s competitiveness and resilience. Learn more in the 2025 Annual Report (p. 15).
- Brazil Steps into the Spotlight as Global Magnesite Hub at MagForum 2025: investment in Brumado in a new rotary kiln to widen raw material portfolio and increase competitiveness
- Our long-term Network Optimization Programs in Europe and North America are strengthening our manufacturing footprint by increasing local-for-local production, optimizing capacity utilization and improving operational efficiency across the business. More information can be found in the 2025 Annual Report (p. 5, 13, 19).
- With Program DigiT (Digital Transformation), RHIM is building a future-ready digital backbone to drive operational excellence, scalability, and AI-enabled innovation.
- Our Global Shared Services Program is a key element of RHIM’s digital transformation that standardizes and centralizes business support functions to improve efficiency, boost productivity, and reduce SG&A costs. Learn more in the 2025 Annual Report (p. 13).
- Our Operational Excellence System (OES) drives continuous improvement across our global production network by standardising manufacturing practices, increasing transparency and enhancing productivity. Learn more in the 2025 Annual Report and this case study video.
- In partnership with o9 Solutions, RHI Magnesita is implementing an advanced, end-to-end integrated supply chain planning platform to enhance overall efficiency.
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Planet engagement
Leading the industry’s transition towards a more sustainable future by advancing recycling, circularity, decarbonization and technologies that support both our own, and our customers’ sustainability ambitions.
Planet engagement – in practice:
- RHI Magnesita and BPI, Inc. have entered into a strategic JV to accelerate circular economy initiatives in North America.
- As part of the CCUpScale Project, RHI Magnesita collaborates with MCi Carbon to deploy MCi Carbon’s CCU technology at its site in Hochfilzen, Austria, resulting in significant reduction of Scope 1 emissions.
- With the RAPTOR, we launched a first-of-its-kind, AI powered mobile multi sensor system which sets a new benchmark for refractory recycling.
- The continued progress in our sustainability performance has resulted in another EcoVadis Gold Rating in 2026, placing us among the top 5% of companies assessed globally.
- We entered into a strategic joint venture with Khemka Refractories to establish a green field refractory recycling facility in Odisha, India.
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Together, these pillars are enabled by our people, who remain at the heart of everything we do. Safety continues to be our number one priority, while collaboration, innovation, and expertise will drive the successful execution of our strategy.
